Enterprises
Market Research
We bring you a consistent perception of the dynamics of the markets to be able to anticipate its evolution.
An added value to the decision-making process of marketing designed to contribuyte to the success of your business.
Knowing the market allows you to avoid strategic mistakes and take advantage of the opportunities presented, before and better that the competition.
These are the different types of market research that Redca Mk. Research puts at your disposal:
-
- Implementation Studies.
- Market Prospecting.
- Segmentation of markets.
- Impact of commercial surfaces.
- Trends by commercial areas.
- Studies on your competitive.
Research on consumer behavior
We offer your company the possibility of understanding the processes that guide the behavior of their customers and their satisfaction level, through the study of their habits and their sociological profile.
These investigations allow us to identify changes or breaks in the trends of the variables related to the attitudes of consumers.
-
- Auditing of service quality.
- Barometer of customer satisfaction.
- Segmentation Analysis and typologies (profiles).
- Study on the attitudes and motivations.
- Study on shopping habits and consumption.
- Studies on notorriety, image and positioning.
- Store Simulation.
- Brand loyalty
Research on the product (product test / packaging test)
We look at the market for the launching and positioning of their new products and services.
These are the types of research on the product that Redca Mk Research uses:
-
- Launching and positioning of new products and services.
- Concept test.
- Brand test.
- Product test.
- Market Test.
- Packaging test.
- Merchandising tracking and corporate image.
Research on the demand
In Redca Mk. Research we study the demand for goods and services in all types of industries and markets, through the following types of research:
-
-
Studies of quantification and characterization of the demand.
-
Studies of buying motivations and decision-making process of the purchase.
-
Research on the distribution
In Redca Mk. Research we analyze the whole process of implantation in the market.
From the manufacture of the product up to the presentation prior to sale, through the following types of research:
-
- Distribution Studies.
- Assessment and selection of distributors.
- Analysis of sales networks.
- Analysis of prices in distribution.
- Analysis of communication at the point of sale.
Tourist’s habits
The importance of statistics applied to the tourism sector has reflected on the human and material resources dedicated to the analysis of the trends and impacts of the development of the sector.
The juncture of empowerment in tourism provides a suitable framework for reflection on the new trends, taking advantage of the new analytical tools available.
Taking aim at providing a rigorous and accessible overview on the new tools of analysis on the tourism sector and the major trends in the Canary Islands becomes crucial collecting data on the tourists that come out of the Canary Islands by air, after their stay in any of the islands of Tenerife, Gran Canaria, Lanzarote, Fuerteventura and La Palma.
Mistery shopper
Using the technique of the fictitious customer, the audit of the Quality of Service (ACS) allows you to analyze individually, as often as necessary, the activity of the sales channel for its customers:
-
-
In which sequence does sell its products against their competitors.
-
The image produced.
-
The attitude they have with respect to the customer.
-
The information provided.
-
Professionalism in performing their tasks during the sale.
-
The use of this research technique of research in a professional manner is the best way to learn about those things that our customers do not control in the buying process and the reconduction to its optimum benefit.
REDCA MK RESEARCH has extensive experience in the application of this technique in different sectors (finance, transport, food, perfumery, household appliances, etc…)
The combination of simulated buying’s scenes with observation allows us to diagnose the situation of the key aspects of the service, as well as external factors associated with it.
-
-
Definition of the roles of pseudo shopper and variables to observe.
-
Elaboration of the guide to pseudo purchases/comments.
-
Questionnaire’s design support for the collection of information.
-
Statistic treatment of the information.
-
Quantitative analysis of the results.
-
Situation diagnostic (internal and/ or competition).
-
Continuous monitoring systems.
-
Implementation of the techniques of Pseudo purchasing.
-
Objective measurements of the service standards at the point of sale – service.
-
- Markets
-
Market Research
We bring you a consistent perception of the dynamics of the markets to be able to anticipate its evolution.
An added value to the decision-making process of marketing designed to contribuyte to the success of your business.
Knowing the market allows you to avoid strategic mistakes and take advantage of the opportunities presented, before and better that the competition.
These are the different types of market research that Redca Mk. Research puts at your disposal:
-
- Implementation Studies.
- Market Prospecting.
- Segmentation of markets.
- Impact of commercial surfaces.
- Trends by commercial areas.
- Studies on your competitive.
-
- Consumers
-
Research on consumer behavior
We offer your company the possibility of understanding the processes that guide the behavior of their customers and their satisfaction level, through the study of their habits and their sociological profile.
These investigations allow us to identify changes or breaks in the trends of the variables related to the attitudes of consumers.
-
- Auditing of service quality.
- Barometer of customer satisfaction.
- Segmentation Analysis and typologies (profiles).
- Study on the attitudes and motivations.
- Study on shopping habits and consumption.
- Studies on notorriety, image and positioning.
- Store Simulation.
- Brand loyalty
-
- Products
-
Research on the product (product test / packaging test)
We look at the market for the launching and positioning of their new products and services.
These are the types of research on the product that Redca Mk Research uses:
-
- Launching and positioning of new products and services.
- Concept test.
- Brand test.
- Product test.
- Market Test.
- Packaging test.
- Merchandising tracking and corporate image.
-
- Demand
-
Research on the demand
In Redca Mk. Research we study the demand for goods and services in all types of industries and markets, through the following types of research:
-
-
Studies of quantification and characterization of the demand.
-
Studies of buying motivations and decision-making process of the purchase.
-
-
- Distribution
-
Research on the distribution
In Redca Mk. Research we analyze the whole process of implantation in the market.
From the manufacture of the product up to the presentation prior to sale, through the following types of research:
-
- Distribution Studies.
- Assessment and selection of distributors.
- Analysis of sales networks.
- Analysis of prices in distribution.
- Analysis of communication at the point of sale.
-
- Tourists
-
Tourist’s habits
The importance of statistics applied to the tourism sector has reflected on the human and material resources dedicated to the analysis of the trends and impacts of the development of the sector.
The juncture of empowerment in tourism provides a suitable framework for reflection on the new trends, taking advantage of the new analytical tools available.
Taking aim at providing a rigorous and accessible overview on the new tools of analysis on the tourism sector and the major trends in the Canary Islands becomes crucial collecting data on the tourists that come out of the Canary Islands by air, after their stay in any of the islands of Tenerife, Gran Canaria, Lanzarote, Fuerteventura and La Palma.
- Mistery Shopper
-
Mistery shopper
Using the technique of the fictitious customer, the audit of the Quality of Service (ACS) allows you to analyze individually, as often as necessary, the activity of the sales channel for its customers:
-
-
In which sequence does sell its products against their competitors.
-
The image produced.
-
The attitude they have with respect to the customer.
-
The information provided.
-
Professionalism in performing their tasks during the sale.
-
The use of this research technique of research in a professional manner is the best way to learn about those things that our customers do not control in the buying process and the reconduction to its optimum benefit.
REDCA MK RESEARCH has extensive experience in the application of this technique in different sectors (finance, transport, food, perfumery, household appliances, etc…)
The combination of simulated buying’s scenes with observation allows us to diagnose the situation of the key aspects of the service, as well as external factors associated with it.
-
-
Definition of the roles of pseudo shopper and variables to observe.
-
Elaboration of the guide to pseudo purchases/comments.
-
Questionnaire’s design support for the collection of information.
-
Statistic treatment of the information.
-
Quantitative analysis of the results.
-
Situation diagnostic (internal and/ or competition).
-
Continuous monitoring systems.
-
Implementation of the techniques of Pseudo purchasing.
-
Objective measurements of the service standards at the point of sale – service.
-
-
Qualitative Research
By constant exploration of what happens in the street and the new technologies we propose tools that are tailored to the needs of each client and situation.
Shopper Insights
Shopper Insights
Through the observation of the behavior of the consumer at the point of sale - through cameras installed and qualitative analysis of the videos – we can contrast possible differences between the attitude and the actual behavior of consumers, without them feeling observed and also detect the incidence in the behavior of aspects such as the packaging, promotion, price, positioning in the linear.
Discussion Groups / in-depth interviews
Discussion Groups / in-depth interviews
The classic tools that maintain all their potential to learn about consumer attitudes and their relationship with different makes.
Grupos de discusión: Organización, moderación y dirección de los grupos, transcripción, análisis e informe.
Entrevistas en profundidad: Contactación, elaboración de la guía, transcripción, análisis e informe.
